Home owners now have the opportunity to personalise their postcodes, but at a cost; vanity doesn't come free.
Royal Mail has announced that from today it will take applications for personalised alphanumeric postcodes for an initial fee of £500 and an annual 'maintenance fee' of £200.
'We are delighted to announce this opportunity for people who own their own homes to choose a personalised postcode,' a Royal Mail spokeswoman said.
'The postcodes could reflect a hobby or interest, a vocation, or some unique feature of their home or where they live,' she added. All applications would be vetted to ensure they don't breach standards of acceptability.
In an advance invitation to a select few privileged customers, Royal Mail has already approved the following vanity postcodes:
GR8 W8R - taken by a hospitality college
FI5 H1N - chosen by a keen angler
AV1 80R - bagged by a commercial airline pilot
K9S 4ME - selected by the owner of a dog kennels business
Existing postcodes can be dispensed with once the new one is approved. It does not need to begin with local postal area initials either, but will be unique to the single address of the applicant. The vanity postcodes will be able to be on-sold should the property change hands.
'As long as the postcode letters and numerals do not spell anything offensive or are likely to cause upset - and have not already been taken by someone else - we will approve them,' Royal Mail said. This rules out such personalised postcodes as B1G N0B, 4NI C8R, etc.
But can you buy a vanity postcode as a gift for someone else? Yes, confirmed Royal Mail. So I'm going to, and soon - assuming it passes the decency test - you'll be able to write to:
10 Downing Street,
London BO1 10X.
Can't see how that would offend anyone.
- Press Association, 01 April, 2019