The Book of the Year! Success for Unity!

 Actually, my apologies, I think I’ve transposed the headline; maybe it should be The Year of the Book, since 2023 was when I completed and published my first spy novel, Unity. Thank you, thanks. Wonderful. No really, there’s no need. Oh all right, keep going… (takes a bow, accepts flowers)

Was Unity a success? Well, that's a good question, but it might not be the best way to ask it. I’m reminded of when Bilbo wishes the wizard Gandalf good morning: Gandalf looked at him from under long bushy eyebrows that stuck out further than the brim of his shady hat. “What do you mean?” he said. “Do you wish me a good morning, or mean that it is a good morning whether I want it or not; or that you feel good this morning; or that it is a morning to be good on?”

I’m no wizard (and some might argue no author), but whether my novel has been a success depends on the perspective. So, at the top level we could perhaps argue that for a novel to be successful it must have become a best-seller, perhaps with the film rights bought by a production company. Unity has sold fewer than 150 copies in a year (pass me the tissues…) and nobody has beaten a path to my door for the rights to it, so in that respect it has been a miserable failure.

Another benchmark would be that an established publisher picked it up and is now promoting it to booksellers and libraries throughout the land, with a generous advance to me to write a sequel. The publisher has organized a number of launches and signings, and I am in demand by all the literary supplements for interviews and profile pieces. Spoiler alert: I don’t have a publisher. I self-published, so no speaking tour or interviews, and no profile pieces. And I can’t afford any paid promotion. Success? Nope.

It’s about here that Gandalf, his bushy eyebrows arching together, would ask: “Or do you mean it’s successful because those who’ve read it have enjoyed it?” Okay, now we’re getting somewhere. By all accounts – and I mean verifiable feedback: reviews and ratings on both Amazon and Goodreads, along with direct emails and feedback to me personally – Unity has been successful. Those who’ve read it have enjoyed it (or for some reason been too scared to tell me they haven’t).

Ah yes, you ask, but are we talking hundreds of reviews and ratings? Because that would be a measure of success surely. Er, no. At time of writing there are 14 ratings and ten reviews on Amazon (but averaging 4.8 out of 5), and nine ratings with five reviews on Goodreads (all five stars). In terms of the quality of feedback then, yes Unity is a successful novel. In respect of the quantity? No, still struggling.

But what about peer endorsements? Established novelists usually have another famous author endorsing their books on the front cover, which gives confidence to the potential reader. If Ian Rankin says of Mick Herron’s Spook Street that it’s “A terrific spy novel” (which he does) then for Ian Rankin fans that’s all they need to check out Herron’s works. Did Unity receive any famous endorsements?

Well, actually, yes. Veteran actor Derren Nesbitt (Where Eagles Dare, The Prisoner, Special Branch, etc.) liked it and said I was “a very fine writer.” (Some may know that Unity has a tie-in to the enigmatic ’60s British TV series The Prisoner and Nesbitt was one of the guest stars). And David Pinner, author of Ritual on which the cult film The Wicker Man is based, calls Unity “a fine thriller.”

Successful endorsements? Yes and no. If Unity was widely available in bookshops and people saw those endorsements on the cover they might well be encouraged to purchase. But it’s not. So, lovely though the endorsements are, it’s like shouting them into the darkness and not even hearing an echo. But I’ve got them, so at least that’s something.

But about now Gandalf would be going, “Hrumph,” and snapping the reins to get his horse and cart moving along with some haste.

Am I despondent? Do I feel writing Unity was all a waste of time? Am I giving up writing altogether? You’d be entitled to ask given that so few copies have sold and considering all the energy I put into it. But for those of you with a bad case of schadenfreude, bad luck; no I’m not giving up, and here’s why…

I learned a lot about writing when I authored Unity. I unashamedly mimicked some of my favourite authors, emulating their writing styles and being inspired by their use of language. Not for a moment is this plagiarism; I am talking about being inspired by other authors, not pinching story lines, paragraphs or whole pages from them. I believe the quality of my writing improved as a result. That’s a success, and I enjoyed writing the book. Yay, high-fives all round.

When the book was in its final draft form I managed to cobble together a ‘focus group’ of 12 pre-readers who agreed to read it and provide me feedback, both in terms of the story and the grammar, spelling etc. As a result, I was able to tweak the narrative appropriately before release and fix most of the errors; any remaining are entirely my fault. How is that a success? Well, I didn’t have to pay for an editor (which I couldn’t afford anyway) and it helped confirm for me that the story was actually okay; independent readers told me so.

And finally, I successfully self-published Unity using Amazon KDP – Kindle Direct Publishing – a platform for authors to get their works published and available globally at virtually no cost. I designed and created my own cover, uploaded and formatted the manuscript, and proofed everything before hitting the “Publish” button. Hey presto, the book was born.

There are no vast stocks of Unity sitting in a warehouse somewhere, costing me storage fees; Amazon KDP makes the eBook version available for instant download, while the paperback and hardback versions are available on a print-on-demand basis, something that still gobsmacks me to this day. I recently ordered ten copies and they arrived within seven days. I don’t know how they do it.

I know of authors who can’t negotiate the mechanics of publishing with KDP and who pay “experts” a lot of money to do it for them. In that respect, I regard having done it by myself an achievement.

But beyond all of that, I wrote a spy novel. It might not win the Booker, it might not be a best-seller, and it might not even be in the shops. The thing is: I did it.

Success.

(Find out more about Unity: Peace for All, Freedom for None at www.unitystory.com)

The Success of Self-Publishing

 Mike Bodnar looks at what opportunities the Covid pandemic has created for aspiring authors...

The impacts of Covid-19 on the mainstream book market are many, with closed bookshops, cancelled book launches and publishers' strategies in disarray. However, none of this seems to have stopped writers. If anything it's given them a new lease on life.

With more time stuck at home due to the pandemic, an increasing number of people are using the opportunity to write that novel, memoir or history book, and submit it in the hope of publication, fame and fortune. You've probably got an idea for a best-selling book tucked away in the back of your mind somewhere too, haven't you? Go on, you know you have.

However, all this time for creativity has ironically increased the workload of publishers and literary agents, even if their sector is in chaos. In a recent Guardian article, one publisher said that their normal workload of four or five manuscripts a day had increased since Covid to as many as 16 a day, while a literary agent complained that her quotidian in-tray now included as many as 27 manuscripts. Yes, you read that correctly: per day!

So competition for publishers' and agents' attention is intense, but you can bypass mainstream publishing altogether by self-publishing, which an increasing number of indie authors are doing – and not necessarily due to a fear of rejection.

Self-published books are finally breaking through the decades-old stigma they've suffered, namely that if it's self-published then by definition it's inferior. (And yes, it has to be said that some self-published books are sadly wanting, if not dire.) On the upside, self-publishing has become the method of choice for many successful writers because it generates a bigger share of sales revenue, while offering more control over the work.

Out of this world success

Waving the flag for independence are fêted titles such asThe Martian, Fifty Shades of Grey, Still Alice, and The Shack – all successful self-published works. But what 'success' looks like is important, and not always to do with how many copies an author sells or how rich and famous they become, as we'll see.

Then there are self-publishing companies, providing everything from proofreading and editing through to cover design, printing, marketing and sales management. You choose how much of a package you want, or can afford. The main difference between these companies and the big established publishers is that you pay them to publish your work, not the other way round.

Self-publishing options today are many, largely thanks to the internet and digital publishing opportunities; on-demand printing, eBooks, and audio books can be achieved easily, with no publisher involved and with potentially much greater profits than traditional publishing.

But before you start you need to ask, 'How will I define success?' In the examples of sell-out self-published books above, success is in sales numbers, rave reviews, publishing contracts and film deals. But success can be a lot more modest and diverse than that.

For example, let's say you wish to write your family history. Your 'market' is likely

Rave reviews...

 your immediate and extended family. So, they get to own a professionally-published record of the family chronicle, while you have the satisfaction of being the originator of the work. 

There's no financial reward and no film deal, but your market – small and intimate as it is – will be delighted with what you've created (and they'll give you all the rave reviews you want).

Or you might write a travel memoir, based on your adventures riding a motorbike halfway round the world. Here you want to entertain and inspire others, so your target market is the armchair traveller and would-be adventurer. Success therefore might be readers saying they enjoyed your book so much that they're now planning their own adventure.

Avoid clichés like the plague

Then of course there's the novel, that edge-of-the-seat thriller, sci-fi drama or fantasy battle between the forces of good and evil etc. and so on. Self-publishing allows you to indulge in all the clichés that mainstream publishers would reject out of hand. Just be aware that your target market might do the same! 

Success here could be that despite all the science-fiction that's been written in the last 200 years, you come up with something unique that grabs the imagination of the public and nets you sales in the millions. Or maybe you'll just win an award of some sort. Clear space on the mantelpiece now.

But success could also simply be the extremely practical result that your publishing and promotional costs have been covered by sales, to the point where the book doesn't owe you anything. Any subsequent sales are a bonus, (maybe enabling you to create an audio book version!).

This, as a matter of interest, is the situation I find myself in; I sold all 500 copies of my self-published travel book Against The Current (a modest but practical number to print) and although now out of print, the eBook version is still selling, plus I've made enough from sales to not only cover the costs of publishing but also to fund the audio book version (which so far has sold around 200 copies and is still going). I call that success, even though I'm still waiting for someone to buy the film rights off me.

Sold out, sorry...

So success in self-publishing is what you make it, and not just about rave reviews, getting on a best-seller list, or striking a movie deal.

If you've been thinking of using lockdown to finally turn that book idea into reality, go for it. But decide upfront what your success is going to look like. That way you won't be disappointed.

Now, get on that keyboard!